The SFA have pulled off a major surprise by appointing Darryl Broadfoot as their new head of communications.
It’s certainly an attractive job for any newspaper man in terms of profile and salary and offers a lucrative escape from the depressing rounds of cuts at the Herald group.
Broadfoot will be involved in all levels of communications at the SFA and his appointment will add extra spice to the strained relationship between SFA Chief Gordon Smith and James Traynor of the Daily Record and Radio Scotland.
Despite being former colleagues Traynor has been scathing of Smith since he moved to the SFA with the SFA man being drawn into one sided live slanging matches over various issues.
Traynor hasn’t been shy to criticise Broadfoot either and recently referred to the youth and inexperience of the Herald’s football chief, a title that Traynor once had.
Broadfoot will no doubt be given the task of ‘minding’ for Smith and George Burley to keep their public gaffes to a minimum against a media pack that doesn’t take too kindly to one of their own moving to the other side of the microphone/laptop.
Celtic of course are still awaiting for a reply from the SFA for the criteria and an explanation of the process that brought about Glenn Loovens recent suspension.
Broadfoot will be anticipating a challenging time in his new job at Hampden and can be certain that his newspaper background will be regularly brought back into the public domain when the next SFA crisis erupts.