Rangers and Daily Record announce new deal
The announcement is another step closer towards legal streams of matches being made available to fans online.
At the moment all domestic matches and official UEFA games are subject to blanket television contracts that prevent them from being made available on the internet on a game by game basis to home based supporters.
Fans outside of the UK and Ireland are able to watch Celtic matches live through channel 67 with pressure growing to off the same service to supporters within the UK and Ireland.
The English Premier League are involved in a costly legal battle with the European Union over whether Premiership matches can be bought by UK residents through foreign rights owners.
English football chiefs are fearful that the availability of Saturday afternoon matches could decimate attendances and effect their position when negotiating future domestic television deals.
Rather than taking out a subscription to Rangers TV overseas fans can pay $9.50US to the Daily Record and watch the match on a one off basis.
The success, or otherwise, of the venture could open the door to future broadcasts although all domestic competitions are sold on a collective with the SPL having a number of contracts to beam their matches live around the world.
Announcing the deal Rangers commercial chief Ali Douglas said: “Once again Rangers are leading the way in the digital media field and we are delighted to team up with the Daily Record to provide our overseas supporters with live coverage of the Malmo game.”
The Record will be hoping that the venture will generate more traffic to their website as well as raising revenue. In common with all newspapers suffering from declining circulation and advertising revenue the Record are keen to start generating money online.
CLICK HERE for the best of Video Celts this week
CLICK HERE for Juarez/Zaragoza deal latest
Follow Video Celts on Twitter, Facebook and YouTube
Do you have a passion for football, writing and Celtic? VideoCelts is looking to expand over the coming months and can offer you a great platform to join the expanding online Celtic community. Drop an email to videocelts@snack-media.com