Rangers have been given government backing in their attempt to break into the booming Brazilian market.
Gordon Smith is currently in Brazil with a high profile delegation from the Scottish Council for Development land Industry led by Scottish Secretary Michael Moore looking to drum up links and support for Scottish business.
This is the latest move in Craig Whyte’s plan to turn Rangers into a global brand outwith the traditional markets.
Rangers recent 0-0 draw with St Johnstone was branded as Thanksgiving Day partly in honour of the contributions of Maurice Edu, Carlos Bocanegra and Alejandro Bedoya.
That game also co-incided with the launch of a Rangers twitter feed aimed to the Indian Hindi market- which has already attracted 65 followers after less than a fortnight.
Despite the problems with obtaining work permits for non-internationalists Rangers bid to make an impact in the Brazilian market is receiving the support of Scottish Secretary Michael Moore.
The minister said: “Like many football clubs, Rangers are looking to develop their global brand and enter into partnerships with Brazilian clubs, most notably Corinthians.
“They’ve also been attending the Soccerex Global Convention, the biggest soccer expo in the world and an opportunity for Rangers to show their wares.
“Rangers have a lot of interesting plans and it shows the world that Scotland can produce not just whisky and golf, but a lot of other cultural wares, such as Rangers.”
Indian strikers Sunil Chhetri and Jeje Lalpekhlua are currently on trial with Rangers.
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Credit where credit is due. Rangers have shown some initiative with this new business model. I am sure that young Indians up and down the country will soon be waving union jacks from the rooftops with no thought on it’s negative connotations with the hundred year Raj. Congratulations on the 65 members. More money well spent I am sure. It is this kind of business acumen that will encourage foreign companies to invest their money in such a financially buoyant club………
They do know they’re all Catholics in Brasil right?
My fiancee is Brazilian and whilst she did sauy thjey had an active masoniic movement I think that’s where the similarities end.
Seriously – I would love to see the reaction from a Brazilian player if they show mcculloch or lafferty ‘playing’.
Oh and btw the Scottish Secretary comparing whisky and golf to R*ngers as a cultural export – ask Manchester, Barcelona et al about the Hun Cultural ambassadors…
I am sure the Indian players will feel right at home when the fans starting singing about guarding old Delhi’s walls
This is a wind-up, right? Tell me it’s a wind-up.
I hope any prospective players are made aware that they will not be able to bless themselves for fear of offending the iBROKEs bigots.
and there i was thinking there were already links between rangers and brazillians.
kaka’s on the way
Cultural wares!?!? Hahahahahaha. That is hysterical! I’d rather they didn’t. They’ll give scotland a showing up. Again.
Wonder how the Indians will feel about the uber British army xenophobia of the ibrox support….
http://en.m.wikipedia.org/wiki/Jallianwala_Bagh_massacre
Can I get a Brazilian done at iPox