Sky Sports: Just Can't Get Enough
At the start of the 2010/2011 campaign the bhoys of 111 picked up on the 80’s Depeche Mode hit and used it to celebrate their support for Neil Lennon’s side.
By the turn of the year the chant was being picked up and copied by other teams with last February’s 3-0 win over Rangers giving the chant and the huddle massive worldwide coverage.
With live Premiership football on offer on Tuesday, Wednesday and Thursday of this week as well as heavy coverage through the festive season, including the December 28 Celtic v Rangers clash, Sky Sports have chosen JCGE to spearhead it’s latest advertising campaign.
During the clip Newcastle, Bolton, Stoke and Norwich fans are all featured singing the song as well as a group of hoops fans standing in a pub.
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