Traynor's Ibrox fire fighting begins
Expecting Communications Director Traynor to convert to the world of internet bampots was never likely to be achieved overnight but keeping newspapers sweet shouldn’t be beyond his skill-set.
Overcoming a 15 year battle with Scotland’s biggest selling newspaper will test Traynor to the limit with the former Daily Record man having nothing but contempt for his tabloid rival.
Traynor’s natural loyalty to his old employees isn’t likely to go down well with The Sun who could make life difficult if they feel they are being left out of the food chain.
This morning Traynor faces two bad news stories coming from The Sun who earlier this year threw their weight behind John Brown’s campaign to ‘starve Green out of Ibrox’.
On the home page of the Scottish Sun there are two bad news stories about Green/Sevco/Rangers- exactly the sort of story that Traynor should be killing off.
‘IBROX then, IBROX now, IBROX sold down the river’ reads one story about how ‘Definant Green will flog the naming rights’.
Green is quoted in the story as saying: “There is more chance of the naming rights being sold than me being called Gladys Green, I can tell you that.
“I have said from day one that providing it is legal I’ll do it to bring money into Rangers.
“I’m a Yorkshireman, I’ve got big ‘ands — God gave them to me so I can grab a lot of money.”
Alongside that story The Sun tells how there was a running battle at Tuesday’s match against Annan and linked it to the plan to re-name Ibrox.
With a caption suggesting the Ibrox may be re-named Pie-Brox with Greggs or i-brox with apple the report claims that Rangers fans battled on the streets with cops after a protest over plans to rename Ibrox stadium.
The report claims that “Trouble flared after fans unfurled banners declaring “Always Ibrox” and heckled a pre-match speech by Light Blues chief Charles Green.”
As well as preparing a glorious digital future keeping bad news out the news will be a key part of the Communications directors’ job, it looks like his fire fighting skills are urgently required.
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