James Traynor has blamed Celtic and Celtic fans for causing Rangers additional pain following their summer liquidation.
The former Daily Record heavyweight quit the newspaper with the lure of becoming Charles Green’s communication director taking the club into a new age of digital communications.
In his first club statement Traynor has used proposals for league reconstruction to publicly blame Celtic for the ills of his new employers ignoring the fact that Sevco were granted SFA membership without having to meet the criteria laid out for other would-be members.
Constantly using the phrase sporting integrity which clearly jars a raw nerve for the former state broadcasting front man Traynor quickly got into his stride with an attack on the current Scottish champions.
He claims: “All the clubs were squealing that the wishes of fans had to be granted. If you swallowed any of that bilge you probably also believed in sporting integrity.
“Of course it was all nonsense. Sporting Integrity was a cloak of convenience, albeit a rather thin, practically transparent one, behind which club leaders huddled together to come up with sanctions.
“Rangers had to be punished, they deserved to be punished but it seemed as if additional penalties were being randomly introduced depending on who was in which meeting.
“Many Rangers fans like to think the frenzy to cause the club as much additional pain as possible was driven by one club but that wasn’t strictly the case. Many fans of many clubs waded in but this is not to say Celtic fans or their club didn’t attempt to influence the outcome of debates on Rangers and possible sanctions.
“Of course they did. And they are still at it on social media sites and on blogs clattered out by individuals who are no better than semi-literate.”
While referring to others as semi-literate Traynor’s own copy includes the gem of ‘We are then entitled to conclude that this club are not important, which is strange indeed when so many fans of other clubs continue to be obsessed by Rangers, who are simply getting on with their own affairs asking no favour from anyone.’
Traynor has clearly to be converted over to the joys of new media but as he reviews the events of last summer he may wish to recall one article he served up to his readership.
On June 13 he wrote: “No matter how Charles Green attempts to dress it up, a newco equals a new club. When the CVA was thrown out Rangers as we know them died.
“They were closed and a newco must start from scratch although their fans will insist the history will be boxed up with the strips and balls and carried into the future with the new club.”
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