The first casualty of the Ibrox cash crisis
The recently formed PR agency, fronted by former BBC Scotland anchorman James Traynor, has been behind the string of feel good stories since Dave King launched his bid for power at the turn of the year.
Little detail or questioning has been given about the plans of the South African businessman who was described in court as a glib and shameless liar by a judge.
Thanks to a succession of feel good stories with little substance Mr King swept to power in March with the SFA approving him as fit and proper despite a string of convictions for fraud and being a director of Rangers as they went into administration.
Level 5 stage managed the all-important drive for season tickets using the ‘Generations’ theme even though the man from Castlemilk had previously stated that his father didn’t approve of him going to matches at Ibrox.
In a tear jerking letter to the gullible fans Mr King pleased: “It is in remembrance of past generations and my hope for future generations that I write to you today. I am immensely proud to be Chairman of this wonderful Scottish institution and I am mindful of the delicate situation the Club is in at this critical juncture in its history. It is absolutely vital that the board and fans join together to restore Rangers to its natural and more recognisable position – both in Scotland and internationally.
“Like all of you who read this letter, I have always taken pride in being a Rangers supporter. It is something I inherited from my father who, in turn, inherited the legacy from my grandfather. This is what Rangers fans do. We pass on our pride and belief in Rangers to our children. That is why Rangers truly is a Club for generations.”
A number of credible sources have claimed that Level 5 have been ditched bringing to an end tear jerking nonsense like the comments above.
On their twitter account Level 5 haven’t mentioned the club from Ibrox since October 16 when they were trying to flog bricks for Christmas.
With tomorrow’s payroll likely to clean out what’s left of the 33,000 season tickets sold in the summer the coming weeks are likely to be very dramatic.
Blaming Mike Ashley for everything may go down well with the majority of supporters but having a friendly PR company to deflect attention from the cash crisis would seem to be money well spent.