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Ashley heads to court to reclaim Ibrox crests and brands

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Image for Ashley heads to court to reclaim Ibrox crests and brands

Mike Ashley is taking Dave King and Sevco to court next month to reclaim the club crests and trademarks.

Last week in the club’s annual accounts it was revealed that further court action was anticipated at the start of December.

Now, according to a report in the Herald: “MIKE Ashley is taking legal action to regain control of Rangers’ lucrative name, trademarks, crests and badges it has been confirmed.

“The move is part of the Sports Direct founder’s long running courtroom war with Rangers and its chairman Dave King.

His legal bid for the licensing of the intellectual property rights forms part of an action lodged at the Chancery Division of the High Court of Justice where Mr Ashley aims to sue the club for up to £1 million.

It comes after the club withdrew the exclusive rights from possession of the Sports Direct-controlled Rangers Retail in May. Until then, Mr Ashley’s Rangers Retail held the licence to exploit club-related trademarks and logos including the club name, Ibrox, The Gers, the famous RFC Scroll crest and the Ready logo.”

The latest threat comes just after it was revealed that the club required a £3m emergency loan to survive through October.

Since Mr King came to power in March 2015 the Rangers Retail contract has been the centre of attention between the club and Sports Direct.

Charles Green and Imran Ahmad signed up to the contract which instantly gave the new club credibility through the Puma brand and visibility with Sports Direct.

Rather than attempt to renegotiate the deal King has made a number of critical comments about Sports Direct and Ashley.

During the summer there was no club launch of kit for the new season with all promotional activity left to Sports Direct and Puma.

As well as the return of the crests it’s believed that Sports Direct are seeking damages of £1m at the hearing which is scheduled for December 1 and 2 in London.

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