It was classic stuff, and how the gullibles lapped it up.
After purchasing a basket of assets from Duff & Phelps all that Charles Green had to do was clap his hands to a chant about Stewart Regan and he was the hero of the people.
Next up was a cup of tea if you were in the season ticket queue.
With Ally McCoist singing his praises the final seal of endorsement was getting Walter Smith on board as a non-executive director.
Malky Murray chatted up some old friends in the City of London and the bears on board £20m was raised from the December share issue- overnight Mr Green, Mr McCoist and friends had converted their penny shares into 70 times their investment!
Flushed with all that money Ally McCoist was promised a £10m warchest which was accepted without question.
There days Mr Green keeps a lower profile with the Yorkshire businessman living a quiet life in France looking after his horses and rarely commenting on the club he founded back in 2012.