Mark Warburton has trashed his club’s marketing department.
With Joey Barton, Clint Hill, Josh Windass, Joey Barton and a galaxy of stars recruited in the summer #goingfor55 was launched.
As expected the gullible easily bought into it, spending money on season tickets to witness the SPFL title being delivered to Ibrox.
A few months earlier Warbo had celebrate a Scottish Cup win over Celtic to emphasise which club was in better shape.
During the summer Brendan Rodgers could only bring in five players while Warbo was bankrolled by Dave King to bring in a whole new team to deliver the title.
Before the half way stage of the season Ibrox season ticket holders are looking at Celtic from 16 points behind and wondering if Aberdeen are about to mount a challenge for second place.
#goingfor55 seems to have been a disastrous but quick thinking Warbo had a witty reply to that question.
“It didn’t say ‘Going for 55 in season 2016-17’”, the former city trader smirked to The Scotsman. “Listen, the fact is that we have to go for it, that is our aim. We have to take the club back to the top. Look around you, it is a world famous, top class football institution.
“We are not where we were when we had Paul Gascoigne, Giovanni van Bronckhorst and Brian Laudrup, we are not there yet. We can’t go and buy £50m worth of talent. It is not going to happen.
“So how do we get back there? It is a different route to what the supporters are used to but if you give them information about their club then they understand, there is less shocks, less uncertainty. Tell them where we are, where we want to get to and how we are going to do it.”
Telling the people that you can’t compete with Celtic would be the most disastrous marketing campaign ever.
CLICK HERE for The two faces of Mark Warburton- what he said to Stubbs about wages
CLICK HERE for Rodgers derby promise to Celtic fans
CLICK HERE for Rodgers derby promise to Celtic fans