The Sevco board has just been through a nightmare fortnight, not helped by their chairman popping up on national television revealing himself to be a Liverpool fan.
That single image shattered a number of illusions instantly.
Glasgow is a cold, dark lifeless city for Dave King but 200 miles south he discovers the joys of life in Liverpool, particularly around Anfield.
Back to back defeats from Celtic with a 9-0 aggregate are difficult to cope with but meeting Steven Gerrard’s demands are way way beyond the means of the small time car dealers and businessmen on the Ibrox board.
What do Paul Murray and Andrew Dickson bring to the table?
Gerrards demands according to John James:
1. Image Rights. Should Lite manufacture a replica shirt with his name emblazoned on the back, he will demand a significant premium for his image rights.
2. Transfer Budget: a minimum of £20m for each year of his three years contract.
3. A veto on Mark Allen’s cheapskate targets.
According to John James, Gerrard has presented them with a frightening list of requirements before he gets fitted up for a blazer and brogues.
The fantasy squirrel concocted by King and James Traynor has quickly grown into a monster of horrendous proportions.
How do they transmit news of Gerrard’s rejection to The People then get them to fork out to buy tickets for the Robbie Nielson revolution?