Sevco are set to miss out on a retail bonanza with their new Hummel kit not available until after the school summer holidays.
Since announcing a lucrative deal with the low-key Danish minnows amid predictions of £5-10m a year being ploughed into the managers war-chest there has been virtually no information about strips, training wear and launch dates.
So far details have been thin with the club’s Supporters Liaison Officer unable to provide a release date despite speculation that fans wouldn’t be able to show off the chevrons until October or November.
Peter, the previous regimes signed the retails/kit deals which have influenced the timings for the upcoming season still. The club have done as well as could be hoped in regards to this issue. From 2019/20 there should be no residual influence.
— RangersFC SLO (@RangersFCSLO) May 16, 2018
Guys. When the date can be announced it will be.
— RangersFC SLO (@RangersFCSLO) May 16, 2018
To again reiterate. Time isn’t the issue here. The kits will be in place for the earliest available launch date.
— RangersFC SLO (@RangersFCSLO) May 16, 2018
The first team will have their kit ahead of the public sale so that is not a concern.
— RangersFC SLO (@RangersFCSLO) May 16, 2018
The date hasn’t been announced as yet but the club are aware of timings – I’m waiting for confirmation on the publication of the launch date.
— RangersFC SLO (@RangersFCSLO) May 16, 2018
We simply don’t ever learn from the problems of the past. And to say it will be better for the 2019 kit launch when we haven’t launched the 2018 kits is belittling to he supporters .
— peter kelman ???????? (@aberlourbear) May 16, 2018
Think the reality is that Greg doesn’t know when the kit will be launched and that’s not his fault it’s a case of the board making a rip roaring arse of the whole episode .
— peter kelman ???????? (@aberlourbear) May 16, 2018
Since ensuring regime change in March 2015 retail and merchandising has been a constant problem for Dave King resulting in numerous court appearances to face Mike Ashley.
Last June the South African based criminal was praised from all quarters for ending the club’s deal with Sports Direct only for the audited accounts in November to explain that it had cost the club £3m to end that contract.
Sports Direct and Puma still control the merchandising and retail operation at Ibrox, whenever the new kit is available it is unlikely to have a high street profile.
Hummel apparently made the best offer out of ten companies that bid for the Sevco contract.
