While the gullible rush to donate money to the bookies Dave King has again left the People high and dry.
Over a year ago the South African based criminal announced that he had terminated the merchandise agreement with Sports Direct.
At the start of May he told hand picked reporters that a £6m Rights Issue in June would provide Steven Gerrard with his transfer war-chest.
Today, as Billy congratulates himself on lumping on the berrz to win the title, he might just realise that little has changed over Ibrox from last summer’s Caixinha revolution.
On Friday night Bury FC visit Ibrox for Gerrard’s first match in charge. Read the start of that sentence again and try not to laugh. Bury FC.
And there’s more.
Unless some sort of miracle occurs Connor Goldson and the other Galacticos will be wearing Hummel training kit.
Two months after announcing a ground breaking kit deal, other than some enterprising chaps in Turkey there hasn’t been a hint of the new Sevco kit.
No one in a factory anywhere in the world has manufactured a single top. From factory floor to Larkhall there is a four week minimum cycle in the journey of a Sevco top.
Billy Junior will have to make do with a Barcelona or Real Madrid top this summer while Aidan, Sean and Declan are wearing the new look hoops or the white second kit.
That scenario ought to be a warning to the gullible.
More of a concern is the changing of the calendar page at midnight.
There hasn’t been a peep about King’s £6m June share issue other than a £1m donation from Club 1872 that is more likely to be diverted to other projects than into shares for supporters.
A year ago Club 1872 provided half of the funds to buy out Mike Ashley’s shareholding, today the second biggest shareholders in the ailing company are still begging for a seat on the board.
It’s unlikely that any of the Three Bears will ask for their money back but that flow of funds has stopped.
As they cheer on Goldston and Andy Halliday in their training kit against Bury perhaps some of the gullible might just wonder of they’ve been had again.