In the week that saw the sales of Sevco’s new Hummel kit delayed even further Steven Gerrard has taken to advertising Adidas to 7.4m Instagram followers.
In April Hummel beat off competition from 10 other suppliers to win the deal to replace Puma as the official kit supplier.
When supporters bombarded them with requests for an Orange kit the Danish firm obliged as they rubbed their hands in anticipation of record breaking sales.
It wasn’t until the start of July that details of three new kits were revealed but almost immediately Sports Direct slapped in an injunction preventing Sevco from teaming up with a third party to distribute and sell the kit.
On Monday it was revealed that Sevco had withdrawn their plans to go with a third party and were in talks to set up a new deal with Sports Direct- after being ordered to pay out £360,000 in legal costs to Mike Ashley’s firm.
Having missed out on the lucrative school holiday sales period when not a single unit has been sold Gerrard is rubbing salt in their wounds by promoting Adidas boots while standing in Hummel kit!
