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Fans in shock at Celtic’s communications meltdown

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Celtic’s communications took a decisive shift in policy yesterday when they turned to Twitter to explain their stand over David Turnbull.

The hoops are notoriously secretive over transfer dealings with only a handful of trusted sources generally getting wind of a deal when it is virtually completed.

Motherwell upset things on Wednesday evening when they confirmed that terms had been agreed with Celtic for Turnbull but without a deal being agreed with the player the transfer was far from completed.

On Thursday there were no developments, on Friday at lunchtime the Evening Times claimed that the player had undergone a medical but that now doesn’t appear to have taken place.

Late on Friday afternoon the story took a dramatic twist with the Daily Record claiming that Turnbull’s agent was trying to drum up interest in England.

The biggest surprise was still to follow with Celtic taking to Twitter within an hour of the story from the Record.

Rather than the usual passive stuff urging fans to buy a hot tub or pillow this tweet seems to have come from the very top of the club.

With a fake Twitter account claiming a new contract for Mikael Lustig and the transfer of Kieran Tierney this week the first reaction to the tweets were that they were fakes. Amazingly they weren’t.

There has been no response from Turnbull or his agent with the overnight newspaper reports painting Celtic in a positive light.

On Monday Celtic begin pre-season training with Tony Ralston as the sole right-back, there isn’t a reserve right-back with Lewis Bell and Wallace Duffy no longer at the club.

In central defence Jozo Simunovic will have Jack Hendry, Marvin Compper and Stephen Welsh for company with only Hendry having any meaningful first team experience.

Until the new faces and particularly defenders start to arrive those tweets are going to concern supporters and season ticket holders about how the club is handling transfer business.

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