Within two hours of the final whistle at Hampden BT Sport had published highlights of Celtic’s 5-2 win over Hibs in the semi-final of the Betfred Cup.
With so much clips emerging online there is little point in broadcasters trying to hold on to their exclusive rights when social media gives them incredible reach.
The old days of waiting for highlights on Sportscene are firmly in the past with the fans that were inside Hampden able to relive the action enjoyed by television viewers.
Celtic came flying out of the blocks but were denied an early penalty when Paul Hanlon raised his arm to block a corner from Mo Elyounoussi.
The on-loan Southampton winger wasn’t to be denied however, scoring twice either side of Callum McGregor even though Hibs netted on a breakaway.
The second half was all about Scott Brown, rated doubtful by his manager the previous day he scored twice against his old club to ensure that the hoops are lining up for the final next month.