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Graham Spiers hits out at ‘old blowhard with 40 years of grudges against sections of media’

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Graham Spiers has joined the attack on the Ibrox PR machine by hitting out at the ‘old blowhard 40 years in the business harbouring deep-seated grudges against sections of the media’.

The issue came to light last night as Michael Stewart appeared on Radio Scotland’s Sportsound programme.

While host Kenny MacIntyre tried to focus on an interview in Spanish on Sky Sports, Stewart put together the bigger picture of media coverage in Scotland.

Traditional PR is fighting a losing battle as social media unearths and highlights that used to remain in the background a generation ago.

Inconsistencies are quickly brought to light and shared putting making the issue of PR almost one of fire-fighting.

Normally the Sportsound programme is available as a podcast within two hours of being broadcast, last night’s show finished at 7.30pm but has yet to be uploaded to the BBC Scotland website.

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