Rumours of Celtic switching to Adidas having been doing the rounds on social media for the last six months with a report in The Sun this morning picking up on the speculation.
After five years of some dubious designs from New Balance it seems as if there are no fans unhappy that the current contract is about to expire with the third kit of pink and grey without doubt the low point of the New Balance years.
Alongside Nike, Adidas is the premium brand in the world of sportswear with generations of supporters looking on enviously at the kits they have designed for others.
? | Celtic X Adidas
Adidas are set to replace New Balance as @CelticFC kit supplier as of this summer.
The current £25M deal with New Balance expires this season & it’s expected that the Adidas deal will be worth even more. pic.twitter.com/YvlzPmXWxi
— Everything Celtic (@aboutceltic) March 3, 2020
If it’s true that Celtic are signing with Adidas and this isn’t the first home kit, I’ll be disappointed. It’s an absolute beauty ?? pic.twitter.com/VHzqMju0Em
— . (@Biggy182) March 4, 2020
Speculation about the look that Adidas will come up with has generally brought positive feedback but the unique design of the Celtic shirt presents new challenges to blend three stripes with iconic hoops.
No announcement has come from Celtic, or genuine leak to Footy Headlines but if it’s not Adidas supplying hoops next season Celtic fans are bound to be very disappointed.
In recent years there has been a public launch in April with the first kits on the street in mid-May although some stray tops usually escape the production process beforehand.