Charlie Adam has become the face of Castore Sports by showcasing a t-shirt and pair of shorts to his 466,000 followers on Twitter.
Despite their emphasis on digital technology Castore don’t have a Twitter account with the Reading midfield ace tagging in a parody account.
Last month two lads from Liverpool managed to sweet talk their way into taking on the Ibrox kit deal for next season and with it incredible exposure and coverage across the Scottish media.
Thank you @CastoreSports for new leisure set ?? pic.twitter.com/qnyeroa3hX
— Charlie Adam (@Charlie26Adam) June 6, 2020
Brilliant Charlie. Great to see your teeth are complying with the governments social distancing measures. Stay safe!
— Michael Williams (@TheMickWilliams) June 6, 2020
Please tell us that your coming back upto Scotland to witness celtics 10 in a row ?
— Spud Gun Murphy (@murphy_gun) June 6, 2020
The gap between those letters is almost as big as the gap between your front chompers.
— Matthew (@westcoastsheep) June 6, 2020
Blue badge material
— M1 ck Duff A (@MickDuffy15) June 6, 2020
Buy Adidas
— Lebowski9iar? (@Labowski391) June 6, 2020
“leisure set” ???
— Mark Murphy ?? (@Markyjig) June 6, 2020
Popping a t-shirt and pair of shorts in the post to Adam guaranteed Castore more publicity with many Ibrox fans already cruising around in ‘different class’ hoodies at £225 with a 20% discount code taking t-shirts down to an affordable £45.
Adam has been attempting to earn an Ibrox contract for the last few seasons but so far his former Liverpool team-mate Steven Gerrard has been able to resist the pleas.
Midway through last season Hummel cancelled their kit deal with the Ibrox club which could leave Steven Gerrard’s side with a few problems for pre-season training.
The Castore deal isn’t due to start until August 1 which leaves Jimmy Bell with a bit of an issue to kit out his stars for their pre-season training.