— Celtic Football Club (from ?) (@CelticFC) June 30, 2020
It’s official ?
We’re joining forces with @CelticFC as their retail partner ?
Pre order the training kit this Friday ? pic.twitter.com/hbUAYBsUEv
Celtic have never before had an exclusive retail deal but clearly it pays to have JD able to roll out a nationwide distribution network on top of the Celtic Shops and online purchases.
With Adidas and JD teaming up the club will enjoy incredible profile and reach as they set off on a five year deal that will dwarf anything that any Scottish club has previously brought in.
Retail is one of Celtic’s main income streams, with money coming in from Adidas as well as JD Sports and the in-house retail operations the club accounts will be in for a welcome boost at a time when other income sources are less than certain.