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The trashing of Castore goes viral as Tom and Phil watch their dream become the Ratners of Sportswear

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There used to be a saying that there is no such thing as bad publicity, after the last fortnight Tom and Phil Beahon could put up a counter argument.

At the turn of the year the two smooth-talking Liverpool lads resigned their directorships with J Carter Sporting Ltd (CLICK HERE for Companies House link on 16 January).

Strangely, over the summer months they have enjoyed the attention and adulation of Ibrox media, both mainstream and fan generated social media.

Pride comes before a fall. The Beahon lads ticked every box for the Gullibles as they told them of global brands and a worldwide fan-base.

Two lads from Liverpool were about to unseat Nike and Adidas on the crest of a wave built on the mighty blue pound. It was like a heady cocktail of David Murray sharing secrets around the table with Craig Whyte, Charles Green and Dave King.

Then the deliveries arrived, the odd shaped shoulders, the strange sizes following the initial delay. Apparently Hermes had been on a recruitment drive in Croy, Garngad and Coatbridge.

After that it seemed that washing machines showed no respect to the #betterneverstops kit. If it came out of the whirlpool with the letters still intact it became a Pro Shirt (non Turkey or India).

Compounding it all was the tale about school jumpers. With an iron on Castore patch a jumper costing £4 or £5m became a £55 Junior Lifestyle Sweatshirt.

Tom and Phil have taken a low profile over the last 10 days or so, it’s unlikely that they’ll be popping in to see how things are going at the best in class club store any time soon.

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