Sweet-toothed Celtic fans were delighted with the news that the club had teamed up with Cadbury’s to launch a global partnership.
On Monday the chocolate firm announced a deal with Celtic’s city rivals that concerned some fans who considered switching allegiance to brands not connected with Ibrox.
Just 48 hours later a solution was found with Cadbury’s linking up with Celtic for a number of choccy initiatives.
With cult figure Paddy McCourt known as the Derry Pele there is a quick rebrand available while one more thoughtful fan would rather hand the lady in his life a box of Paul Milk Tray.
In just over seven weeks plenty of Selection Boxes will be handed over as gifts offering supporters the chance to indulge while backing their favourite club.
With their link up with both Glasgow club’s Cadbury’s won’t need to worry about alienating many customers in Scotland with greater exposure and advertising opportunities to increase sales.
Whether any players will be promoting the new partnership remains to be seen but this week alone has provided priceless free advertising regardless of whether or not Shane Duffy wants to munch into a Derry Milk.
? We are thrilled to announce our new global partnership with @CadburyUK
Cadbury will also generously produce special #CelticFC branded chocolate bars to raise funds for @FoundationCFC
— Celtic Football Club (@CelticFC) November 4, 2020
Because the lady loves, Paul McStay pic.twitter.com/S4aB13TU21
— Bishop Crosas CSC (@BishopCrosasCSC) November 4, 2020
so, is that us back to one half of the old firm???
Have we got an airport partnership in the pipeline too?
— NTHMalcontent* (@NTH_Malcontent) November 4, 2020
— KEVIN MCGUIRE (@kevmcguiremusic) November 4, 2020
Celtic fans can now buy Cadbury chocolate bars in the Celtic shop at Glasgow Airport. So can ibrox fans;-)
— Cluster One (@ClusterOne2) November 4, 2020
Hold on. We can eat dairy milk again? Thought we were in the galaxy camp? I dunno if am coming or going here
— Alan Kelly (@karner78) November 4, 2020
Hopefully that’ll give us a wee Boost to charge on now
— Stephen Graham (@StephenGraham87) November 4, 2020
Going for 10 in Oreo
— John Kane (@jkane72) November 4, 2020
Announce global partnership with caramel Freddos
— Eddie Clarke (@eddieclarke2) November 4, 2020
What do we call the quality street gang now? ?????
— Jim McLean (@BigslimJim1980) November 4, 2020
Celtic branded chocolate nice ?
— Helen McCallum (@HMccallum1967) November 4, 2020
— camykeys72 (@camykeys72) November 4, 2020
