Less than a month after Celtic caused a stir by hosting a media conference specifically for fan outlets Newsquest has decided to switch over to the digital revolution.
The publishers of the Herald, Glasgow Times and The National have watched circulation numbers and advertising revenues nose-dive as former readers look to their smart-phone for news and opinion.
Celtic fan media is growing at an incredible rate with podcasts the current area of greatest development. All of the sites have grown organically from small bases through social media, developing audiences and followers without big name writers or launches.
Seeking to get a foothold in this new area Newsquest have launched The Celtic Way alongside the Rangers Review with fans able to get six months of content from both sites for just £1.
Launching the sites the Glasgow Times reports:
Created by Newsquest Scotland and a sister title of the Glasgow Times, Celtic Way will include veteran Parkhead writer Alison McConnell, Andy Bargh, Sean Martin, and Tony Haggerty.
The Rangers Review will be headed up by Joshua Barrie, Derek Clark, and editor Jonny McFarlane.
Jonny said: “The Celtic Way and Rangers Review are two exciting new digital brands that will allow our journalists to focus on bringing the kind of content demanded in 2021.
“Our sites will feature the best-written content, from deep dives into events of the past to big interviews and tactical analysis.
“We will have a major multimedia focus and video reaction is a key part of what we do morning briefing broadcast rounding up the big talking points will go out every day as our team analysis what the news might mean for the club they cover.
“Podcast documentaries on big games from the past allow us to delve into the defining moments fans will never forget and bring a fresh perspective to those golden memories.”
MacFarlane was previously the Ibrox blogger at the Daily Record.
In 2007 circulation at the Evening Times was a healthy 77,000 per day, by 2018 that had dropped to 15,000 copies with nothing to suggest that the decline has halted.
