Ibrox fans reacted with predictable fury to a warning notice posted by Keith Jackson in the Daily Record.
After three years staunch backing for the Gerrard Revolution losing to Malmo in the Champions League was a hammer blow to the directors that have poured millions into the company to keep the lights on.
A £30m boost from UEFA while quietly selling a player or two would have gone a long way to seeing this season through but now the club has two weeks to sell off as many of their Champions League flops as possible.
Stuck in the middle is transfer guru Ross Wilson, trying to keep the board happy with transfer fees while ensurng that Mister Gerrard is kept sweet with new faces to beat Celtic with the burden of playing in front of fans again.
Josh Windass is the only worthwhile transfer that the club has made with Wigan paying £1.75m soon after Gerrard arrived. Last summer £10m was spent on transfer fees for Kemar Roofe, Cedric Itten and Ianis Hagi to be added to the wage bill.
No amount of Cas ore kits and Ibrox pies is going to make up the shortfall with fans slow to put their hands in their pockets for the recent share issue.
The current directors could always decide to chuck in even more money for the season ahead but all of the signs are that the club is trying to cut their losses with player sales the easiest route- if anyone is willing to buy.
Back in 2011 Jackson and the Record were all in with their blind faith backing of Craig Whyte, it looks like they might have wizened up since then but today’s warning message hasn’t gone down well with their target readership.
Monday column…. https://t.co/T5rAdnsS9H
— keith jackson (@tedermeatballs) August 16, 2021
I know you are just looking for a wee bit attention here, but Celtic have failed to reach CL 5 years in a row now and sell a player each time to cover the financial hit. Rangers will likely look to do the exact same thing. I don’t ever remember such articles about that lot.
— Facele55 ? (@FacelessRanger) August 16, 2021
The English press support there league and are positive about matches coming up it’s all doom and gloom here all the time maybe that’s part of the reason the league sponsorship is so poor
— sugar free speech (@iamthehms) August 16, 2021
As bad as some of his columns are, this is up there with the worst.
— Mike Johnston (@mikejohnston83) August 16, 2021
Full of if buts and sheer speculation. Keith is hurting that he ain’t got a ‘source’ and is now reduced to this opinionated drivel
— albert tatlock (@jamrangers) August 16, 2021
How about putting real pressure on the SPFL leadership and hold them to account over the governance of our game and sponsorship #shamleadership
— BazzaBarisic (@creanstar) August 16, 2021
Gutter journalism.Everything is a guess now that Rangers pushed back on this rag.Celtic have sold there way out of trouble the last few years.The big transfers earners will soon be gone.Write about how they then cover their operational losses of 430 k per week going forward…. Oh
— Sir Ange of Postahype (@FcNoise) August 16, 2021
Full column of wot ifs,desperate stuff Keef ?????
— Big Bob The Mod (@BigBobTheMod) August 16, 2021
Genuinely hilarious article Keef, would read again. Oh wait, it’s not satirical?
— Daryl 55tewart (@DowManDichter) August 16, 2021
Did you just make that all up in your head?
Absolutely nothing to suggest 95% of what is written there, you’ve just plucked out from the sky that Ross Wilson and Gerard have fallen out.
You have a way with words though keith, may I suggest trying your hand at fiction novels
— gordy (@Grdy___) August 16, 2021