Kyogo Furuhashi’s hat-trick against Dundee last Sunday is already the second most watched video on the SPFL’s You Tube channel.
Only a solo goal from Virgil van Dijk against St Johnstone in 2014 has been watched more often with the defender attracting worldwide attention after three and a half years at Liverpool.
Furuhashi has thrilled Celtic fans with his goals and attitude to the game, initially he was believed to be a winger but five goals in five matches have attracted comparisons to Gary Hooper and Henrik Larsson.
Now the second most watched ?@spfl? YouTube video. pic.twitter.com/2c5rzfVPc3
— Celtschmerz (@BJH80) August 16, 2021
Viewing figures on You Tube can’t be monetised but they should be making Celtic’s commercial team sit up and take notice.
Interacting and engaging with an Asian audience keen to follow the progress of a J League star following in the footsteps of Shunsuke Nakamura should be fairly straightforward- especially with the locals taking Japanese flags to Celtic Pak.
Confirmation that the Dundee video isn’t a one-off can be seen in the figures from the weekend Premier Sports Cup ties.
Two days apart, Celtic’s win over Hearts has been watched 244,000 times with just 10,000 views of Friday night’s 5-0 win for Steven Gerrard’s side against Dunfermline.