News of a four year extension to the Sky Sports deal for SPFL football has been met with hostility from Rory Hamilton.
The current set up isn’t the most popular with Sky taking exclusive rights from the previous shared deal with BT Sport, last season they opted out of showing their full allocation of matches.
Scottish football seems little more than a filler on the Sky Sports schedule, if the money was good it would be bearable but various reports have detailed how countries like Norway are getting paid twice as much as the SPFL receives for their TV deal.
On Sunday Sky Sports will show Celtic’s match at Kilmarnock from 12 noon ahead of their Super Sunday EPL special.
Lots of SPFL TV deal chat. I have an obvious vested interest, but no inside knowledge. From a business POV, it’s madness. Why would you not take your product to market? There’s no need to do a deal now. We have so many selling points. Have some faith and back your business
— Rory Hamilton (@HamiltonRory) August 12, 2022
It is fairly unusual for someone inside the industry to comment like that, at some stage Hamilton might be looking for work with Sky but he clearly feels very strongly about the current speculation.
The SPFL is the last hold that Sky have on Scottish football with the two domestic cup competitions and the international team fixtures shown elsewhere.
Hamilton’s commentary work with BT Sport will cover the group stages this season with three Scottish clubs involved.