The Daily Record has turned to the opinion on one bookmaker to deliver their Daily Feel Good story for Ibrox fans.
With two trophies sitting in the Celtic trophy room and just one at Ibrox the old norm has been restored after the freaky Lockdown Season saw St Johnstone life two trophies.
With print sales now under 70,000 per day and falling 16% year on year the digital team at the Record is making a desperate move for the Follow Follow audience with stories geared towards reassuring their deluded Superiority Complex.
Yesterday they highlighted the reaction of the world media to the stunning victory over a Belgian team that was playing in their first UEFA matches for 58 years. Strangely no back-pages from Milan, Munich or Madrid featured.
Today the Digital team have provided a free advert to William Hill to promote their Champions League odds which lean in one direction.
It seems that dozens of other bookmakers were overlooked in order to provide bears with a feel good tale ahead of taking on PSV Eindhoven over two legs with Thursday night football waiting on the losers of the tie.
Celtic DOUBLE the odds of Rangers to win Champions League despite already qualifyinghttps://t.co/gDRRcOlJuQ pic.twitter.com/jNWKaDWot8
— Daily Record Sport (@Record_Sport) August 11, 2022
Must still hurt eh? pic.twitter.com/dm5O1lkq26
— Crackerman (@mostlyceltic81) August 11, 2022
Remember the days when the old rangers boasted about trophies! Now it’s co efficient points,betting odds and how many time’s lundstram can growl during a game ????????????????? while the champs stack up the trophies! Quite pitiful actually ??????????????????
— DANNY HENDERSON (@Danielh15215783) August 11, 2022
Seriously…Somebody needs to get the adults back into the offices at the daily sevco…
It’s an embarrassing mess.— ThePort (@PortBhoy11) August 11, 2022
@bet365 said you’re a roaster Gavin Berry pic.twitter.com/AEeUGod6Cz
— Ryan (@ryanmaccers12) August 11, 2022
Celtic 275/1 Rangers 300/1 on PP & on Sky Bet there’s no mention of the 10 year old club
— Eric We.Never.Stop. Stratton (@EricStr04446845) August 11, 2022
Devastating news
— jstone (@ndjstone) August 11, 2022
Aye? pic.twitter.com/2qnuDZHWCu
— Postecoglou Propaganda (@CellicFC) August 11, 2022
I won’t be drawn into a discussion about bookie odds??? The Rangers can claim to be the Champions league bookie odds champions 22/23?
— The Ragman’s Assistant (@RagmanAssistant) August 11, 2022
Rangers not even listed on sky bet pic.twitter.com/8qhbufAHPl
— AngeBaw (@lubo771) August 11, 2022
Rangers should pay @gavinberryDR and the Daily Record, they are great cheerleaders and provide great PR for them. I always thought journalists should be impartial?must have been wrong on that one.
— StuRam (@StuRam6) August 11, 2022