How do you convince your readers that a 50-something Championship coach is actually a visionary, a footballing trail-blazer?
That is the routine task at the Sports Desk and with the Social Media team at the Daily Record.
Mark Warburton was a city trader, Steven Gerrard a Liverpool legend while Giovanni van Bronckhorst was part of the City Football Group a clone of Pep if you believed the hype.
Neil Banfield has made a decent career for himself from football but it is quite a stretch to describe him as anything other than ordinary but with a new management team to introduce to their army of readers nothing is spared by the team at the Record.
With more than a fortnight to go before they have a match to drool over much more quality content is in the pipeline for the amusement of non-Ibrox fans.
— Daily Record Sport (@Record_Sport) November 29, 2022
— Daanish (@Daanish99) November 29, 2022
Where was this “magic” at QPR ??
SMSM desperate for this to work ??
— MM (@MMCL1888) November 29, 2022
PR guy is hard at work with this one ! The gullibillys will love it
— ? 67 Pins ?? (@67_pins) November 29, 2022
Shoe-horning Bayern and Wenger in here. Never change DR ????
— Brendan Deegan (@EnnisBhoy) November 29, 2022
Ok, I’l lplay your silly wee game. Where was the Bayern Munich and Arsene Wenger magic at QPR? PR working overtime trying to flog a deid horse.
— john whalen (@gcfcjohn) November 29, 2022
So much going on in this headline ?? #ChaoticDailyRecordHeadlines ??
— Paul McGowan (@maddog20201888) November 29, 2022
— Chris Fraser ?? (@GianniniFraser) November 29, 2022