Celtic’s 4-0 win over St Mirren had been watched almost nine times as often on You Tube as the highlights from Rugby Park.
More than 50,000 were inside Celtic Park for the action with thousands more taking up the option to watch on a live stream as Kyogo Furuhashi led the way with a well taken double to keep Celtic nine points clear at the top of the Premiership table.
The highlights went up on the SPFL You Tube channel at midnight with 130,000 views chalked up at 7am. The match from Kilmarnock was live on Sky Sports with 15,000 views over the same period.
At the weekend Celtic enter the Scottish Cup with the visit from Morton attracting the BBC Scotland cameras for a lunchtime kick-off.
Viaplay have first pick of Scottish Cup ties with matches on Saturday and Sunday before the BBC cameras head to darkest Ayrshire on Monday night to take in Aberdeen’s visit to Darvel.