Tom English and Kenny Macintyre crash the Radio Scotland listening figures

Audience figures for Radio Scotland crashed by just over 20% in the final three months of 2022.

During the summer the state broadcaster decided to make Kenny Macintyre the voice of their football coverage with Tom English providing his expert analysis with contacts ranging the length and breadth of Gorgie Road.

Macintyre has replaced Richard Gordon, bringing his wide range of Ibrox contacts to the fore.

As a reporter he liked to give it tight to managers of Celtic, Aberdeen and Hibs- asking the questions that fans travelling home in their buses and cars would ask.

With BBC Scotland involved in a fake stand-off with the Ibrox Tribute Act Macintyre would contact his boyhood heroes to find out about the dressing room banter and some great nights out with the lads back in the day.

Yahoo News reports:

BBC Radio Scotland has lost a fifth of all listeners in a year, according to the latest audience numbers.

The figures published by the research body Rajar, show that nearly 196,000 people have turned off the national broadcaster over the last 12 months.

In the final quarter of 2021, 976,000 people were tuning in, but by the same time last year that had fallen to 780,000, a 20.1 per cent drop.

After News, Sport has the biggest budget at the state broadcaster with massive sums spent on radio, television and digital. A commentary match at Celtic Park or Ibrox requires around 10 staff, European football matches involve six or seven pundits and crew being sent on a foreign jolly to provide radio and online coverage due to BT Sport having exclusive television rights.

During the summer BBC Scotland got back on board with the Ibrox Tribute Act, they are currently sitting on a world exclusive with Micky Beale to be broadcast at a future date.

English was the chief sports reporter at Scotland on Sunday as their circulation figures crashed. Following on from Kevin McCarra, Jonathan Northcroft and Graham Spiers was always a big ask, tasking a third rate Irish egg-chasing specialist was quickly reflected by a circulation crash that managed to outdo the Daily Record.

In the summer of 2020 English sat in on a Sportsound special with Gregory Campbell of the DUP.

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