‘Utter nonsense’ ‘Spoiler Alert- pish’ ‘I bet you Madrid are shitting themselves’ Internet Bampots take the Record’s story on European giants apart

Soccer Football - Europa League - Fans gather in Glasgow for the Europa League Final - Eintracht Frankfurt v Rangers - Glasgow, Scotland, Britain - May 18, 2022 Rangers fans outside the Ibrox Stadium during the Europa League final Action Images via Reuters/Lee Smith

As they studied Friday’s Google Analytics one story stood out by a mile for the editorial team at Football Scotland.

A big pat on the back for True Blue Mark McDougall who stumbled into an internet report that rated the Ibrox Tribute Act as the fifth best in Europe.

Another editor would have held his hands up and said ‘Wooooooooooo there, too far’ but at Football Scotland, the digital cousin of the Daily Record that sort of scoop is encouraged. Go find me more of the same.

In terms of interaction, pageviews and sessions it was perfect. The story gave a reassuring glow to the traditional Record audience while Internet Bampots shared it far and wide while wondering if it was a parody report. No, it is 100% Football Scotland, the future for Reach Media.

While searching for similar drivel the story was shared again on Twitter, no doubt it will attract plenty of traffic but it seems that credibility doesn’t matter at Football Scotland.

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