Celtic’s horror kit release has got real with pictures surfacing of fans wearing the 23/24 home kit from Adidas.
For years Celtic fans pined for a deal with the iconic three stripes but in season four expectations haven’t been met as the kit manufacturer insists on tinkering with the iconic hoops.
Around a month ago some images started to appear showing the jaggy hoops with bizarre patterning featuring shades of green.
Most fans dismissed it, accompanied by heavy black stripes, a black Adidas logo alongside the gold of sponsors Dafabet it looked like a dodgy Turkish job or from a Primary School competition.
?? Friday…#CelticFC x @adidasfootball x @JDFootball ? pic.twitter.com/KNYTC0wusO
— Celtic Football Club (@CelticFC) June 26, 2023
No way back, it is real pic.twitter.com/rsha9smnQL
— Joe McHugh (@videocelts) June 27, 2023
Yesterday Celtic went very close to confirming their new look, social media wasn’t impressed.
Normally there would be a stampede to get hold of the new kit followed by images on social media showing off the latest set of hoops.
This time around Celtic and Adidas could discover a bit of a backlash.
#Celtic PLC & #Adidas have combined to come up with this sacrilege of a shirt. Black collar, cuffs & side strip… ???? #Hoops with a squiggly outline & shell-pattern. This is not a classic Celtic shirt, it’s a jazzed-up Adidas T-shirt & it’s snide. Nil Points from this jury. ?? pic.twitter.com/UNRMqXMylB
— Celtic Fans Against Fascism (@Class1Action) June 19, 2023
I personally think it looks good
It’s a feckin migraine inducing bit of crap/
Adidas need to pull it now. A dogshit sandwich
Each to their own, perhaps?
I’m too miserable to cough up the £60 / £70 for a synthetic top.
I did however buy a replica of the ’67 EC Final top.
Made from 100% cotton, no logos and comfortable to wear.
…and only need upgrading when BR wins us the CL…? 🙂
It’s horrible….its not hoops its squiggly lines and scales! OmG ?
It’s like Jekyll and Hyde have done the tops this year: The 4th top (4 tops each year? Aye? Get tae…) is much better than this… Two totally different tastes – or maybe that’s their strategy for taking in extra coin.
Looks a lot more European than what we’re used to, almost has a German vibe to it, which is fitting given its from Adidas…it’ll take some getting used to but its not the worst top I’ve seen
It’s horrible….its not hoops its squiggly lines and scales! OmG ?
Is Halloween early this year?
I like the design but I’m a bit undecided about the black collar – will need to see it in the flesh (well, the polyester) to decide.
There’s only so much you can do with hoops (or stripes, look at what adidas have done with Juventus’ new home kit!) and this is the first noticeable change in a while. We’ve had some tweaks before and everyone always hates them at first (the 95-97 shirt with variable hoop width and the 2001-2003 shirt with the broken hoops due to a side panel), yet both of those sold well and continue to as retro reissues! You won’t notice any difference while watching the game.
I suspect they know they will upset a few “traditionalists” and that’s why there is the ‘special edition’ kit with the white-out logos coming too – there’ll be something for everybody to buy…..
Seeing it on that lad and his boy it’s not as bad as I thought but the wavy hoops look like the colour’s run in the wash. Still a no from me.