To borrow a phrase, the Daily Record is going off the radar in their bid to create a digital future with print sales on course to start 2024 at under 50,000 a day.
It seems that nothing is out of bounds as they chase clicks with Keith Jackson giving legs to the favoured fantasy that all of the problems at Ibrox are due to the dark arts of Neil Doncaster and Murdoch McLennan who are under the control of Peter Lawwell.
With all sorts of rules overturned since 2012 by Doncaster to accommodate the Ibrox Tribute Act they could hardly wish for a more friendly face as CEO of the SPFL.
Shay Logan is a regular source of clicks for the Record, if they can add in Scott Brown or race row so much the better with a surge in traffic as their credibility takes another plunge. Today they managed to stitch all three together.
Wow so now I can’t have a joke with my Celtic friend without somebody writing absolute dogshit ??? please nobody think I care about this subject it died 7 years ago like frozen let it go. Daily record please stop writing irrelevant stuff about me it’s so boring now ? https://t.co/iE58QPhfyR
— Shaleum logan (@Shay2920) July 17, 2023
The former Aberdeen defender attempted to play up some sort of rivalry with Celtic during a career that peaked at mediocre.
Since being freed from Pittodrie two years ago his career has been in free fall hence the reason for his childish gesture at a picture of Brown.
Logan’s tale is a lesson to all footballers, nothing is out of bounds for the Record as they attempt to reach out and connect with the digital savvy, smart-phone using bears.