More embarrassment for Neil Doncaster as Cinch ditch their SPFL sponsorship
Soccer Football - Scottish Cup Final - Celtic vs Motherwell - Hampden Park, Glasgow, Britain - May 19, 2018 Celtic chief executive Peter Lawwell (2nd L) and Independent non-executive director Dermot Desmond (C) in the stand Action Images via Reuters/Jason Cairnduff
Cinch have pulled out of their five year SPFL sponsorship deal in yet another example of Neil Doncaster’s complete lack of ability.
In the summer of 2021 the CEO of the SPFL announced a five year contract worth around £2m a year while Cinch were paying £10m a year to be the sleeve sponsor at Tottenham Hotspur.
Cinch instantly had their logo on the shirt of all 42 SPFL clubs alongside pitch-side, backing board and a variety of other platforms with media outlets referring to the cinch SPFL.
Four times a season cinch would get blanket coverage at the Glasgow Derby live on Sky Sports but such is Doncaster’s incompetence that the club from Ibrox refused to take part and avoided any sanctions.
The SPFL were forced to apologise to their newest member club, after a season the sponsorship was renegotiated with 11 Premiership clubs handing over even more coverage to cinch while James Bisgrove brought in more money at Ibrox by selling the sleeve sponsorship as well as pitch-side advertising.
The dispute has given cinch incredible coverage, now with their brand stamped all over Scotland they have pulled out of the partnership leaving Doncaster to negotiate a new sponsorship with his tail between his legs.
STV report the SPFL CEO saying:
Cinch has been an excellent sponsor for the SPFL and has been clear on the significant boost to its brand awareness from our partnership,” the league’s chief executive Neil Doncaster said.
We will, of course, ensure that cinch continues to enjoy the many benefits of its sponsorship of the cinch SPFL for the rest of what promises to be a hugely exciting league campaign.
The passion, drama and excitement of the SPFL has played a leading role in driving cinch’s considerable brand growth in Scotland and across the rest of the UK.
Working closely with Scottish Football Marketing, we will now begin the process of securing a new title sponsor for next season and beyond, and anticipate strong interest from businesses which recognise the unique value of partnering with Scotland’s premier football competition.
The SPFL board have renewed Doncaster’s contract which now includes two years salary in the event of him leaving the company.