‘Forever downsizing’ ‘manipulating their fans’ ‘What an utter waste’ Celtic PR stunt backfires spectacularly

Like most things at the moment Celtic are struggling badly at the PR game.

In times of trouble getting some good news out there to take attention away from the real issues is very worthwhile, it buys time and fools a decent number of people.

During season 20/21 Celtic’s social media team would have been as well going on furlough, with negativity hanging over everything they reverted to wishing obscure former players a Happy Birthday as fans waited for news of change.

Since November the parallels have been made between this season and the last time Peter Lawwell was fully in charge of the club.

The comparisons have been obvious in recent weeks, yesterday the club dug out a feature on the new training complex at Barrowfield with world class and state-of-the-art being used in a similar fashion to the unveiling of Murray Park a generation ago.

Celtic’s Academy and B team will soon have incredible facilities for preparing to face Cumbernauld Colts and Caledonian Braves- along the M8 on Airdrie’s plastic pitch.

Wednesday’s announcement was greeted with no acclaim or fanfare from supporters wise to the tactics of the club. They know that the club is holding back on the Interim Accounts to 31 December 2023 which will reveal a bank balance of around £100m while the team collapses on the pitch, gift wrapping the SPFL title across the city.

In the final week of the transfer window with expectations high for improvements the club revealed that Cameron Carter-Vickers had signed a new contract- a clear signal that there would be very little business completed before the transfer window closed.

Two days after he was pictured in Glasgow the club waited until 10.30pm on Deadline Day to announce the loan signing of Adam Idah. The reaction was almost entirely hostile- the player was excused with the fans hostility all aimed at the Chairman, CEO, Board of Directors and the former CFG Head of Information and Content.

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