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Stephen McGowan turns to the Internet Bampots for content

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Stephen McGowan has a well known dislike for all those internet thingys as a recent appearance with Tam Cowan on Off The Ball demonstrated.

From the comfort of a luxury BBC studio funded entirely by TV (BBC) licence players it didn’t take much to get him to hit out at ‘idiotic bloggers that don’t have a scoobie’.

Presumably the top sports writer at the Scottish Daily Mail keeps an eye on the idiotic bloggers to ensure that his comments to the state broadcaster and fair and accurate.

Whether he likes it or not far more people will be checking out the views of the idiotic bloggers this morning that stopping at the garage, newsagent or supermarket to read the extreme right wing content alongside his own opinions in the Daily Mail.

That is before we even get to social media, the eyes and pageviews desired by newspaper publishers are on Twitter, Instagram and TikTok today with even McGowan turning to Twitter (X) for some content to pad out his Saturday morning column.

Every football club and national association milks it to death with kits, Adidas and others are only to happy to help with punters falling over themselves to ‘take my money’ to be seen with the latest kit for a few weeks before the next launch.

The decent thing about kit launches, much like the Scottish Daily Mail, is that no one is compelled to buy it. The free market allows fans to buy or not to buy kit, is is fairly simple.

Discussing this week’s kit launch in today’s Daily Mail McGowan writes:

Unsurprisingly, then, supporters seem disinclined to spend £55 of their hard-earned on a new Irish origins shirt.

Some took to the club’s X account to explain that it wasn’t for want of trying. March is just a lousy month to try to spend cash. They can’t get the size or quality they’re after. Some, it should be said, sounded less than sincere.

Tongue-in-cheek or otherwise, Celtic’s board of directors can have no complaints if the punters choose to keep their cash in the bank. What’s sauce for the goose is sauce for the gander.

He could at least have credited the fans that he chose to quote in his newspaper. This weekend many Celtic fans will be out and about in the new origins kit but some won’t just as some may chose to buy the Daily Mail, hundreds of thousands won’t because they are on social media or reading those idiotic blogs.

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