UEFA report puts Celtic in Europe’s top 20
Soccer Football - Scottish Premiership - Dundee United v Celtic - Tannadice Park, Dundee, Scotland, Britain - May 11, 2022 Celtic players in a huddle before the match REUTERS/Russell Cheyne
Celtic’s kit sales with Adidas have given the club a place in the top 20 according to UEFA.
With their licencing powers there can be little doubt about the result which is contained in a substantial UEFA report titled The European Club Fiance and Investment Landscape for 2022.
As with most of these lists and tables clubs from the big five nations dominate with Barcelona edging Real Madrid into top spot followed by Bayern Munich and Liverpool.
UEFA acknowledges the dominance of their big five leagues with Celtic described as a traditionally well supported club alongside Ajax, Leeds United, Eintracht Frankfurt and Turkish sides Galatasaray and Fenerbahce. Winning the Europa League helped lift Eintracht into 19th place.
Celtic and Adidas have produced five kits this season with little sign of demand wavering, this is the fourth season of the five year kit deal.
The table puts Celtic in a strong negotiating position for their next kit deal, Adidas will be keen to retain that contract while other manufacturers will be well aware of the almost guaranteed sales.
Nike and Puma are the other manufacturers in the top 20 with the table listing Celtic’s kit deal as bringing in €34m which equates to £29.1M.
CLICK HERE for the full report.