You cannot be serious- Truth about ‘4 Celts missing from St Mirren match’

With old school print reporters being made redundant at an incredible rate, including Henry Winter this week from The Times, publishers are throwing their lot on to the digital future.

It offers a fresh start, a blank canvas and the opportunity to reach into areas way outside of traditional circulation zones.

You can now read the Evening (Glasgow) Times in Edinburgh and Dundee alongside your breakfast, similarly Weegies can enjoy the Courier with Jim Spence or the Press and Journal without getting on a train out of Queen Street.

While the quality of some newspapers might have been at times questionable they were award winning in comparison to some of the absolutely desperate content that you will find on their new generation websites.

Glasgow Live!, Edinburgh Live! etc were born out of Reach (owners of the Record) trying to make an impression on a younger generation, looking at their Google Analytics and Ad Revenue it is hard to see them surviving much into the future as publishers discover that the Internet thingy isn’t the piece of cake that they had imagined it to be.

Linking titles in to aggregators does open doors but sometimes they are best left shut when the content is horrendous, like today’s tale from National World warning that Celtic have ‘4 players out’ as Brendan Rodgers prepares to face St Mirren tomorrow.

From his media conference, available on You Tube from mid-afternoon it became known that Daizen Maeda and Liam Scales won’t be facing St Mirren.

But who are the other two absentees teased by Glasgow World:

3. James McCarthy (out) – Celtic

The midfielder has fallen out of favour at Celtic Park and hasn’t played since October 2022.

4. Hyeok-kyu Kwon (ineligible) – St Mirren

The South Korean midfielder can’t play against his parent club. He joined St Mirren in January and has since played eight league games.

The story comes from

Harry Mail is a football writer who covers across a wide range of titles including London World, The Yorkshire Post, Yorkshire Evening Post, Manchester World, Newcastle World and Bristol World.

Good luck to Harry and Glasgow World trying to build a brand and following with content like that.

They’d have been as well adding Jota and Carl Starfelt to the list of absentees, or perhaps Yuki Kobayashi, Dane Murray and Joey Dawson to the players missing.

Throw in Tobi Oluwayemi and everyone else out on loan and you could probably make a full team of players missing from tomorrow’s match.

Maeda and Scales will be missed, Glasgow World won’t unless they decide to use someone capable of a little thought and research as they cover Celtic where supporters already have more than a dozen fan websites and podcasts delivering genuine content that supporters return to time and time again. Exactly the type of online visitor that legacy media outlets are screaming out for.

Producing ‘Evergreen’ content that consists of lists of pubs, resteraunts and famous people from towns in and around Glasgow seems to be the driving force for Glasgow World, good luck with that, if they want to do Celtic they’ll need to escape from Google and try some old school fresh air or get properly involved.