On the eve if the new season the pathetic leadership of Michael Nicholson is being fully exposed.
It will arrive at 6.15pm when Team News is shared for the SPFL opener against Dundee.
All the positive spin and messaging around Kasper Hogh and Camilo Duran won’t be able to cover up another failed transfer window from the £17,000 a week CEO.
The team sheet doesn’t lie. It doesn’t offer deflections. You can’t keep it sweet with special media access.
From Friday’s media conference with Martin O’Neill Celtic provided their newspaper partners with three days of content. The latest being positive talks between Nicholson and Callum McGregor. Aye, right.
The WhatsApp message below sums up the failings of the Celtic CEO. He has failed his Board of Directors, the club manager and players as well as those pesky anti-establishment fans that Ross Desmond despises. Just like his Daddy.
That message doesn’t touch on the fiascoes involving Kelechi Iheanacho and Marcelo Saracchi.
Even the tactic of telling your messengers at the Record and Herald that greedy Iheanacho was demanding £50,000 a week backfired. Almost instantly.
Other than outbreaks of ambition under Brendan Rodgers and Ange Postecoglou the strategy of Celtic since July 2012 has been to do the absolute minimum.
NICHOLSON- THE BANK BALANCE BEFORE THE TEAM SHEET
To keep their cherished O** F*** brand relevant and nothing else.
Tonight Celtic fans will see the consequences of retaining the man that designed the last three horrendous transfer windows. By design. The undermining of Rodgers, how a planned decline got out of control.
With the same guy left at the steering wheel. Mute Mike. The CEO afraid of in-house media interviews. As well as football agents.
The policy of doing just enough has hobbled on throughout this transfer window.
When the Robbie Keane chat was completely rejected by social media Celtic gave the manager’s job to Martin O’Neill.
When Graham Spiers warned that O’Neill could walk away if deals weren’t offered to Shaun Maloney and Mark Fotheringham contracts appeared almost overnight.
The day after the drab draw with Middlesbrough the Kasper Hogh story was leaked.
When Daizen Maeda joined Ipswich the messengers were informed that a deal was done to sign Hogh from Bodo Glimt.
The day after the signing of the Dane Brian Wilson launched Celtic Connect to unite the fans. Nothing could be further from the truth with Celtic Disconnect.
Meanwhile the Mika Baur transfer drags on in a familiar pattern. Getting Fabrizio Romano to tweet about it on July 21 wasn’t such a good idea after all.
On Friday morning there were stories that Fares Ghedjemis was Ibrox bound.
A STRATEGY OF FAILURE MASKED BY MESSAGING
Stephen McGowan of The Herald turned that one around. Almost instantly O’Neill’s was telling the daily newspaper partners that Celtic had a strong interest in the Frosinone winger.
O’Neill said much the same in January only to end up with Joel Mvuka.
During the course of Sunday the word coming out of Italy was that neither Ghedjemis or his club were much interested in Celtic.
Nicholson and Wilson had hoped to complete a signing this afternoon to raise the mood for flag day against Dundee tonight.
They have failed.
Plan F will be to release a story this afternoon about being very close to completing a deal in the hope of distracting fans from the reality of Recruitment failure.
Time and excuses have ran out for Nicholson and his Board of Directors.
For O’Neill tonight isn’t the night for gags and funny asides to his younger giggling audience in the post match media conference.
Celtic are two weeks away from a Champions League Play Off.
Nicholson has the team light years away from the 12 points collected by Rodgers in season 24/25.
Reporters like Anthony Joseph can always be relied on to put the most positive spin on seven months of getting nowhere.
UPDATE: Frosinone have knocked back Celtic’s opening offer of around £6m for winger Fares Ghedjemis.
It’s understood the Serie A club would like to keep the Algeria international, but the Scottish champions are pushing hard for a deal.
Talks are ongoing between the clubs.… https://t.co/Q5JW8CWEUZ
— Anthony Joseph (@AnthonyRJoseph) August 2, 2026
As for Oneill to say we don’t need a centre half. Well this fckn baffles me.
I could have told you months ago this farce would be here first game of season it’s called repeat months upon months this one’s coming that one’s coming it should read this one’s going that one’s going cash in the bank no point going into the qualifiers for the ucl this rot that runs us doesn’t even want to be there , Callum should have probably moved on poor lad and looked after himself , at least sevco are bringing in people ok they are maybe shite but they are trying. The words of a certain puppet we want quality not quantity? We are waiting, more utter bullshit we will be found out if no incomings.
Celtic fans should stay away from tonights game, this club’s recruitment is simply a joke and fans are merely cash cows
I have a feeling that Nicholson would have ditched his social media accounts a long time ago. Less probabilities for him to see and hear all of the righteous criticism from irate ‘disgusted ‘ and totally dejected fans waiting for him to do his job properly and offer every assistance on the advancements of Celtic FC . Or maybe not and he really is a stump of thick pinewood ?
And with drawing probably the best Team that it was possible to draw in the ECL qualifier in LASK the Chickens are coming home to roost! And, though I don’t expect he cares, or is bothered, or even probably knows, I’m sure Brendan Rodgers is having a wry smile to himself as he sees the Civic crash into a wall. The managed decline and chronic underinvestment under this self styled “Owner” and his incompetent lackeys delivers yet another low. Bring back the old board? ??
“To keep their cherished O** F*** brand relevant and nothing else.”
Certainly looks that way when you contrast the effort they put into stopping Hearts beating us to the title and that which they put into winning 10IAR. If it had been just us and the Huns going for the title last season and the interlopers from the capital hadn’t been part of the equation, they would’ve kept Nancy until any chance of us winning the title had been eliminated, just as they kept Lurgan Flopp until he had extinguished any chance of us winning 10IAR.