From 2026/27 the Premier League’s front-of-shirt betting sponsorships come off. Twenty clubs, one voluntary agreement, and a lot of kit deals to replace. SPL clubs are not covered by that agreement, so the Dafabet badge stays exactly where it has been for Celtic.
A deal the board keeps renewing
Dafabet signed a three-year extension in December 2024, a deal that will make it the longest-serving front-of-shirt sponsor in the club’s history. For a support that spends a lot of time asking where the money goes, it is one of the few commercial arrangements nobody at Parkhead seems to want to renegotiate, and it sits in the same accounts that Michael Nicholson has been answering for since the European results went the way they did.
What changed is in Dublin, not Glasgow
The interesting part for the away support is that the rules that moved this year moved on the other side of the Irish Sea. Since 5 February 2026 licensed online casinos in the Republic cannot take a credit-card deposit, and the ban reaches through to e-wallets topped up by credit card, so a Revolut or Apple Pay balance funded that way is caught too. From 1 July the new Gambling Regulatory Authority of Ireland took over licensing from Revenue. None of that touches what is printed on a Celtic shirt, and all of it touches the Irish supporter looking at it. If you want the current state of play around online casinos in Ireland, Online-Casinos.com keeps the licensing and payment detail up to date per operator.
There is a neatness to it. English clubs are giving up the sponsorship money and Irish players are giving up the credit card, while the club with the largest Irish support in Britain carries on with a betting firm on the chest because Scottish football never signed up to the English deal. Nobody planned that. It is just what happens when three jurisdictions legislate separately about the same industry.
The argument that keeps the badge there
Whether the SPFL eventually follows the Premier League is a question for a different season. The clubs that would have to replace the income are not the ones with a queue of sponsors waiting, which is the argument that has kept the badge on the shirt so far, and the same argument that keeps turning up whenever the Celtic Fans Collective puts a question to the board about how the club is run.
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