Pedro Caixinha’s pitch for the blue pound is becoming more and more desperate by the day.
There’s little doubt that the installation of various WE ARE THE PEOPLE signs around Ibrox is the initiative of the club’s PR team rather than a brainwave from the fifth best coach in Qatar.
With another season of doom and misery looming getting the gullible onside is essential to delay the moment that the fans turn and realise that once again they’ve been duped and dipped for season ticket money.
Of eight new signings only Bruno Alves and Ryan Jack had any profile in Scotland with the others on the sort of downward spiral that saw Caixinha released from his contract in Qatar.
While the ban on green boots was the light hearted headline it’s the sinister but laughable WATP message that carries more meaning.
Explaining the moves to The Sun the Sevco boss said: “We don’t normally comment on what type of boots people wear but all clubs need to have their own culture.
“We have our culture, history and traditions, and we just need to keep and defend them. All the details count. If you want to have that vision and that mission, the details count even more.
“If that vision and mission reaches the standards we hope, you are looking to be present in Europe all the time.
“All the clubs I’ve worked for, we’ve established documents that we called codes of conduct.”
No normal club makes statement on boot colours. No normal club ‘spends £10m’ when they have no bank overdraft facility and a going concern warning on their accounts.
The company chairman of Sevco is about to feel the full impact of the cold shoulder from the Takeover Appeal Board, indeed they are very special people.