Celtic sent out a statement tonight that will cause fear from Ibrox to Johannesburg via Liverpool.
While the spin-meisters tease the gullible and hard of thinking with Jermaine Defoe and Lucas Leiva the champions delivered with the signing of Tom Rogic.
In so many ways it was the announcement that supporters wanted to hear.
Without doubt Rogic is a match winner as any DVD of highlights from the last two seasons demonstrates.
But his new contract was more than that of a good player.
Celtic fans have got used to, accepted and bought into the business model of buying low and selling high.
A £10m fee for Rogic could have paved the way for three players at £3m and a little something to keep back.
That was the way Celtic operated, it worked with the Southampton trio of Virgil van Dijk, Victor Wanyama and Fraser Forster.
By resigning Rogic on a five year deal Celtic have flexed their muscle and shown that for the right player they’d rather have his ability and influence on the park than cash in the chips.
The good times are rolling, seven titles won, domestic opponents swatted aside and a manager that measures progress by how his side fares in European competition.
As a gobby new manager recently muttered- BRING IT ON.