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Humbled Sevco promoting Sports Direct

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Sevco left no one in any doubt about the significant role of Sports Direct at the club when they introduced Umar Sadiq as their latest loan signing.

As the Roma player smiled holding a shirt that can’t be sold to supporters the backing boards for the picture was covered in Sports Direct logos.

In previous seasons Sevco have introduced players in non-branded clothing with Ibrox in the background but with court action on-going Dave King’s club were seen advertising their courtroom opponent.

A judgement is scheduled at 10.30 am today with Sports Direct wanting their matching agreement with Sevco upheld.

As part of the ‘termination deal’ negotiated by King last June Sports Direct had to be given a breakdown of any replacement contract and the opportunity to match any element.

Sevco refused to give a breakdown of their new contract with a third party which resulted in the injunction preventing the new deal going through which was mainly to sell the new Hummel range.

In their submissions to the High Court the troubled Ibrox club claimed that sales at the start of August were vital for their financial projections for the season ahead.

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