The Herald’s army of readers are waking up to a feel-good story this morning while the publishers Twitter account takes a pounding- a 25m pounding.
Sunday’s 7.30am kit deal announcement was quickly taken apart with none of the jigsaw pieces fitting together to anyone other than the most loyal of the Gullibles.
According to the yarn a five-year-old company in Liverpool run by two ambitious brothers are about to take on the kit supply and merchandising deal for the most successful club in the world.
The traditional giants of the industry, based in the USA and Germany have met their match with in two plucky lads that have yet to be involved in a football contract. If you fancy a £160 hoodie or top of the range golf shirt they are apparently the go-to guys.
They have also discovered digital marketing and sales which also puts them out in front of their rivals. Strangely in the pictures used in The Herald and Glasgow Times the Beahon brothers can be seen wearing footwear from Adidas and Nike.
Despite the lessons of Craig Whyte, Charles Green and other Ibrox saviours over the last decade it seems that the Herald hasn’t asked too many questions about the incredible rise of Castore. Mention of billionaire backers sounds rather ominous, and familiar.
In the current climate there are very few signs of expansion among companies throughout the UK, most firms that are five years old with less than 20 employees will be pouring over their spreadsheets to see how long they can remain active.
Retaining staff and life post Furlough seems to be the priority but lo and behold the Beahon Brothers have discovered £25m to invest in a club that is still involved in costly legal battles with Sports Direct and Hummel/Elite.
It is unlikely that the top-of-the-range Castore Ibrox kit will be available in any of big Mikey’s shops anytime this year.
— Herald and Times Sport (@HandTsport) May 17, 2020
— Yeraginaye2 (@yeraginaye2) May 17, 2020
These spoof pages are fantastic.
You’ve got the font spot on, the pictures are pretty good, the crest is for the old Rangers though. The content is the give away though, it’s just surreal and ludicrous. Only the gullible would believe it
— gerryquiff-PHOTOS (@gerryquiff) May 17, 2020
— Rab Shamrock? (@RabShamrock) May 18, 2020
So they want the ‘most strips sold’ cup? You’ll need a lot more than 25 million (if that’s the actual amount of course – what is not based on? League wins?) to turn them into Scotland’s top team – it’s just a strip deal ffs – still best part of 20mill less than Celtic’s – mental
— towncalledmalice (@bittersestpill) May 17, 2020
Couple of neds who needed a loan to make kit. The kits that good no other club has touched it. Thankfully for them, every other kit maker knocked rangers back
— Tommy Twists ? (@TommyTurnsCSC) May 17, 2020
Back to the 90s, when Rangers still existed
— Sir Tommy Farmer (@SirNotTomFarmer) May 17, 2020
Put out open begging letter and none of normal companies touch them but a new company comes in and offers a deal worth more than they’ve ever had? fs that make them worst negotiators ever
— wyatt (@wyatt7777777) May 17, 2020
I am genuinely saddened to see the Herald reduced to this.
— B Murray Killiemad (@wboc2012) May 17, 2020
This is such a crock….? https://t.co/gnb96dMM5o
— David Low (@Heavidor) May 17, 2020
The best team ever they haven’t won anything in 9 year’s playing. up to there eyes in debt court cases 7 million still to pay for Kent !! That investment will pay the face painters from the old club talking about throwing your money away lol ? ? ?
— GaryLivingstone (@livingstone384) May 17, 2020
Anyone who believes this is the case buttons up the back. They borrowed £7M to move to next level in the market. They have 2 shops. Are you seriously expecting all to believe they are paying £25M?
— Chris Doyle (@Doylebhoy1) May 17, 2020
They’re so on brand, they wear Nike trainers.
— Matthew Breckenridge (@mtb_hb) May 17, 2020