Peter Lawwell has revealed that the virtual season ticket will only be exclusive to supporters who have paid out for a full price season ticket.
Initial reaction to the lunchtime announcement suggested that clubs would be able to use the scheme to make up some of the lost income caused by social distancing.
Offering individual matches for sale similar to match-day tickets could have brought in large sums of money but the Celtic CEO explained that only season ticket holders will be able to legally watch the Behind Closed Doors matches.
He told the club website:
The current crisis has had huge implications for the club and our supporters. Once again, I would like to thank our fans for their patience, understanding and support during these unprecedented times.
I have already said, our priority has been to look at ways in which can resume football and ultimately get our supporters back safely to Celtic Park as soon as possible.
Until we can welcome our fans back, we want our fans to stay as close to the Club and be part of everything we do. It is imperative we cater for the needs of our supporters. These proposals are great news.
The access will be available while social distancing measures prevent fans from attending matches and will mean that our season ticket holders, exclusively, will be part of every SPFL home game.
I would like to thank Neil Doncaster, the SPFL Board and SKY for the work they have done in bringing this arrangement together.
We have already been liaising closely with football’s joint response group and Scottish Government in striving to ensure that our fans, the lifeblood of the game, can return to matches as quickly as we can. We will continue this work.
Everyone at Celtic was delighted to deliver 9 in a Row for our fans. It was a season where we produced brilliant, attacking, winning football. Now we focus on the next chapter.
Clearly we have another exciting season ahead and the chance to make even more history, and we want our fans with us every step of the way. We will need you now, more than ever. Thank you for your continued support.
Restricting access to the virtual season ticket will create a number of issues with many households having more than one season ticket.
With thousands of fans on Furlough schemes and facing uncertainty over their future the annual season ticket renewal now falls into the category of being a luxury.
Further details will be given in the coming days.