Even the gullibles are starting to waken up to the almost weekly, or weakly, deals being announced by James Bisgrove.
The smooth-talking, buzzword crunching Commercial guru has just added Socomec to the shabby family of sponsors at Ibrox with the low voltage electrical network replacing failed NFT firm Sportemongo as the bottom of the back shirt sponsor on the cherished Castore kit.
As well as being low voltage Socomec are also very low profile with just 606 UK twitter followers despite sending out almost 2,500 tweets.
Earlier this month Bisgrove claimed that commercial income had more than doubled to around £29m. So far Giovanni van Bronckhorst has yet to see any of that in his summer transfer budget other than the arrival of John Souttar.
Tomket, Bitci, SporteMongo, BioWaveGo and now Socomec. All of them getting their brand advertised all over our kits and stadium. They have won the lottery….
We haven’t.
The cheapening of our brand continues. https://t.co/HBcjIX9Z9k
— Empire (@EmpireFF) June 21, 2022
Rangers Confirm BOXT as Official Sleeve Partner | Rangers Football Club https://t.co/IKw0CWJZBX
— scotnod jnr ? (@scotnod) May 9, 2022
“The cheapening of our brand continues.” Ha ha ha, oooooh ma sides!!! Could it get any cheaper than being the tribute act of a long-dead club that claimed to be the most loyal of royalist institutions, but that died as a result of trying to stiff Her Majesty’s Revenue & Customs (and a list running to a few hundred other creditors, including a face painter FFS!) out of millions, just to cheat its way to titles and trophies? A brand that has been run by a serial-offender criminal chairman, who was shunned by every City institution going and whose dodgy dealings has seen them up in court so often they have a season ticket for the car park?
Maybe sevco should get ‘Big Hands Green’ back?
Amongst others, Green claimed to have the Denver Broncos [?] and Apple [stadium naming rights], keen to get involved with the Ibrox brand.
Charlie Green was a funny guy. 🙂
David Murray must be spitting chips about this – “If only I’d thought of that!” must be the thought careening round his brain…he might have been able to keep Rangers alive if he’d had a marketing genius like Bisgrove raising cash to pay off some of those debts…well, this particular deal might have paid thon face painter at least….
I’m not a fan of the idea of multiple sponsors on our kits tbh. I think that the one on the front of the jersey should be regarded as an honour for any company so get bidding ya corporate bassas! I don’t see any harm in having multiple logos on training equipment though, in the unlikely event we were desperate for cash.
You will probably find all these businesses owners are lodge members