Within 30 minutes of being released Celtic fans had brought Adidas to a standstill with demand for the new Samba trainers.
The release was only announced yesterday but at 8am fans were hovering over their phones to click through to get the iconic trainers on their feet with a special Celtic twist.
Within six minutes there were 30,000 fans in the queue, whatever demand had been anticipated there were many more with the queue halted.
Some smart fans anticipated the demand, switched their attention to partner site JD Sports where they were able to get the elusive message confirming that their sale had gone through.
? Introducing the @adidasoriginals x #CelticFC Samba Team Shoes.
Show your support, step after step ?
Available in-store and online now ?
— Celtic Football Club (@CelticFC) March 24, 2023
erm ? pic.twitter.com/5lUVeDdwuv
— scott (@scott_swa) March 24, 2023
??????? pic.twitter.com/1PJp5xP4X7
— John Tierney (@tierney_tyre) March 24, 2023
So many Da’s in the queue ahead of me! ??
— CrazyBaresi???????? ?? ???????? (@BaresiCrazy) March 24, 2023
Just bought them at JD £80
— Steve Cairns (@stevico1) March 24, 2023
Hour que? Absolute carnage lol
— Ravi Singh (@RaviSinghKRO) March 24, 2023
JD sports don’t have a queue pic.twitter.com/T74SRIslgJ
— ?Grey Gaming? (@greygamingps) March 24, 2023
Woohoo pic.twitter.com/FlYTWH2UbL
— RabbitSlippers1888 (@RSlippers1888) March 24, 2023
