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Celtic feed the good news to their media messengers

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Celtic fans have been presented with the good news that Auston Trusty thinks that Wilfried Nancy is a really good coach.

That good news emerged soon after the Daily Record came up with the Exclusive news that talks to bring the Columbus Crew boss to Celtic were at an advanced stage.

The really good coach guided his side to seventh in the 15 team MLS Eastern Conference table for the 2025 season.

Just think how good the other six coaches must be.

PAUL TISDALE, FOOTBALL DOCTOR

The move for Trusty is wholly driven by Paul Tisdale, Celtic’s Head of Football Operations. The man behind the 2025 summer transfer window.

From November 2021 to March 2022 Tisdale was in charge of Exeter. Over 21 matches he had a record of Won 3, Drew 7 and Lost 11.

He had a similar spell in charge of Bristol Rovers a year earlier. His record there was Won 5, Drew 3, Lost 11.

Somehow, with that record he has smoothed his way into the job of Celtic’s Head of Operations.

From Tisdale’s perspective Nancy’s 2025 record of Won 14, Drew 12, Lost 8 looks awesome. Their goal difference was 55-51. Mid-table material for the MLS Eastern Conference.

Tisdale’s main body of work was at Exeter City, Currently managed by Gary Caldwell. Tisdale managed for 602 matches picking up an average of 1.44 points per game. There’s a few reasons why no-one in England would employ the Football Doctor.

FOOTBALL JOBSWORTH

Post Stevenage no-one in England was interested in the self styled Football Doctor. Someone with the self confidence of Micky Beale or Russell Martin. The Greatest Manager Never Discovered.

While some Celtic fans try to convince themselves that the club is about to appoint Ange 2, others are less convinced.

Are there no managers in Germany, Holland, Spain, Scandinavia or Italy to take the Celtic job?

There are but not with an out of date recruitment set up, an Academy that produces nothing and transfers signed off after emailing around Directors for sign off credible candidates won’t go near the Celtic job.

THE MESSAGE

With an analogue club that still believes in the power of newspapers the work is underway to present Nancy in as favourable a light as possible.

To show him as the new Ange rather than the French Tisdale.

Communications Manager Iain Jamieson is busy at work. He still believes that the vast majority of Celtic fans read and are influenced the the Daily Record, Sun, Herald and Evening Times.

He is half right on that, they are influenced by legacy media. Generally to think the opposite to what they are being instructed on.

Celtic’s Communication Manager is in for an exceptionally busy international break. He has been hard at work.

The Record reported:

Auston Trusty admits he has asked some of his USA teammates about Wilfried Nancy – with the Columbus Crew boss poised to be named as Brendan Rodgers’ successor at Celtic.

Speaking ahead of the two matches, he said: “A couple of the Crew guys have mentioned it in the USA camp. We haven’t talked too much in depth but I know he’s a good coach and has had a lot of success.

How strange that Trusty would go to those three outlets to share his joy about a story that broke in the Daily Record about 5pm.

Over the last fortnight Trusty has been public enemy number one of legacy media for his Hampden booking. He has been accused of everything short of beheading Super Jack Butland. A genuine media darling.

Apparently on the back of the Daily Record EXCLUSIVE Trusty has been finding out all about Celtic’s next manager. Chatting to Columbus Crew players in the USA squad. Then sharing the good news with Glasgow based newspapers.

NOT AS IT SEEMS

Except that there is no evidence of this. Not a peep in the US media.

A coach from the MLS on the brink of moving to Celtic is big news. Trusty was in the US media on Friday but not saying a thing about his joy over the incoming arrival of Nancy.

Instead the focus was on Mark McKenzie and Brendan Aaronson. US central defenders.

There is a lengthy interview with Trusty on Register Citizen. Celtic featured, Trusty’s injury, the change of manager, injury to Cameron Carter-Vickers. But nowt on Nancy.

Maybe the Celtic defender held back on that issue then got on the phone to three Scottish publishers to add to the feel good news about replacing Rodgers with Nancy.

Definitely not the French Tisdale. Absolutely not. Selected on merit ahead of six other MLS Eastern bosses, who knows how good the coaches are in the Western Conference?

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Joe McHugh has edited Video Celts since 2010, every day covering events in and around Scotland's most successful club.

When a six year stretch at the Sunday Mirror came to an end it was clear that the future was digital, print had ran its race.

Smart phones and social media created a new landscape, Video Celts has certainly made an impact with Joe described as having an unhealthy obsession by Peter Lawwell at the 2024 Celtic AGM. A priceless endorsement.

There are issues breaking around the clock, no two days are the same. More than 50 years on from his first match Joe is enjoying the ongoing successes of Celtic.

13 comments

  • the maister says:

    Wow! From hated villian to useful crony in the blink of a eye.
    Those newspapers are chasing their own tails.
    And one day they will catch them!

  • the maister says:

    I hear that Santa Claus Himself has been invited to appear in this year’s Celtic Chrismas Video.
    But only if he accepts the same hourly rate of pay as all the other actors.
    (Including Tony Roper, if he is invited to appear again!)

  • William says:

    Unless we as supporters can influence change at board room level , then unfortunately we have to accept what we have, the only way forward is to increase pressure on the board, SERIOUSLY PUT PRESSURE on them , I wish I knew how , powerful people are difficult to remove , we live in hope HH

  • Tim Malloy says:

    The new manager will need to invest in good wing mirrors to be able to watch his back at all times. He’ll need to hope that club signings don’t have a surname that starts with the letter B – a long streak of p*sh going back until … hmm … when Lawwelll arrived and started playing Football Manager with real players. He’ll need to beware anyone he sees in the building who wears one of them ridic grey public-school uniforms. They’ll believe it is their right to f*ck up his life and career as and when they choose. #Backtheteam/sacktheboard

  • Bob (original) says:

    For what ‘we’ were paying BR – c.£4M ? – we could secure the services of a fair few proven managers,

    or highly rated up and coming managers from across Europe?

    But, dropping the salary to possibly a fifth of what BR was paid would certainly limit our choices… 🙁

    Initially wasn’t too keen on Ange announcement but he was highly experienced and a winner – and adaptable.

    And a relatively inexperienced appointment now is perhaps less likely to influence meaningful change needed within the club?

  • Valentine's day massacre says:

    It doesn’t matter who the next Celtic head coach will be, as the SMSM and the Record in particular asking in print “is this guy any good ?” Or ” how bad is this guy ? “The rag will wheel out anyone remotely connected to the US soccer league asking their opinion and then doing a BBC Trump number by cutting and splicing all answers together to suit their own news narrative and agenda . All the while giving Herr Rohl all the ‘attaboys’and kind press afforded to their favourite manager and clumpany ! Once again ….

  • Fat mike says:

    I still think this is all a smokescreen. The record will have an EXCLUSIVE: NANCY TALKS BREAK DOWN and we’ll end up with a dream team of paul lambert with neil lennon and charlie mulgrew as assistants?

  • Jim Duffy says:

    I fear Nancy will be our equivalent of sevcos Pedro,how can a guy who finished 7th in MSL possibly be good enough for the Celtic job,it doesn’t bear thinking about,this guy is no Ange postecoglu,who had much more experience .this will not end well,I also read somewhere that DD is involved with this guy , probably because he’ll come cheap.

  • Slugger O’Toole says:

    Celtic, a Board like no other.

  • Clachnacuddin and the Hoops says:

    Everyone deserves a chance…

    But it’ll be one very fuckin risky appointment…

    If there’s any truth in it of course !

  • Oh Mr Vegas says:

    2 weeks after we destroyed sevco in another semi-final,the post mortams are still taking place,it’s good that we are living rent free inside their heads and the media,especially withThellwell on deflect mode with another interview on sevco TV still dragging it out.
    As long as he continues to rake over that game and keeps calling the SFA out he thinks this is his saviour from the klan,but that can only go so far before he runs out of road.

    Watch what comes out next time sevco drop points in a game,it will be ref getting it again,and demanding meetings with the SFA and Oor Wullie again for answers.

    Going back to game a couple ilof weeks ago which caused all this hassle,you would think Butland was walking about like a stuntman for Rab.C.Nesbitt,with the bandage round his napper as proof,and yet no injury time added on to the game for the 50/50 tackle with Trusty nowhere near Butlands head,no treatment on or off the park for the imaginary tackle,and yet all these weeks later it is still being discussed.
    ..

  • Jim Duffy says:

    BBC Scotland studio,Thomson, Crichton and MCcann,what’s the connection?

  • Clachnacuddin and the Hoops says:

    St.Mirren – Glasgow City – Morton…

    That’s what they’ll tell any pesky Fenian dissenter Jim…

    We all know that it’s Sevco – Sevco – Celtic (Jump the dyke) Sevco !

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