Date: 27th December 2011 at 8:34pm
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STV appear to be keeping quiet about their new deal with Rangers.

This afternoon Rangers announced that they would be working together with the commercial television station to capitalise on opportunities at home and internationally.

While the football club have been quick to publicise the new link it appears that STV are less keen to promote the new arrangement.

Scottish companies have been noticeably reluctant to go into deals with one or other of the big Glasgow clubs with Tennents typical of those businesses that realise that they risk alienation from a significant part of their core market if they sponsor one club but not the other.

According to Rangers the new deal will start with STV promoting RangersTV having live coverage of the derby match with Celtic, the benefit to STV of linking up with Rangers is unclear.

Ali Russell, Rangers’ Chief Operations Officer told the club website: “We are delighted to be working with STV to develop and maximise joint online brand and commercial opportunities that benefit both organisations.

“Rangers is an international brand and we aim to utilise all platforms to maximise the brand both at home and abroad.

“The partnership with STV is part of optimising these opportunities and we will be developing new initiatives throughout the season.”

Bobby Hain, Director of Channels at STV said: “As STV’s unrivalled reach and impact continues to expand across all platforms, we aim to work with a wide range of football and sporting organisations, creating opportunities for them to promote their brand in innovative ways.”

The new deal doesn’t seem to have captivated STV’s sports staff with a number of them using twitter to distance themselves from any change in policy despite now having an official connection to a leading football club.

CLICK HERE for Kenny Clark slams Rangers cynical appeal

CLICK HERE for Ally McCoist considers McCulloch appeal

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