Dave King believes that Celtic are one title loss away from liquidation!
The South African based criminal gave an audience to specially selected reporters as he attempts to get the gullible to snap up season tickets.
Before he took control of Sevco in 2015 King warned fans that he was the only man capable of stopping 10-in-a-row.
After two disastrous seasons in the top flight scrapping for third place Sevco fans need to hear a new message with Celtic forever the focus for King.
The hoops are generally regarded as being one of the most fiscally responsible clubs in the game with solid scouting networks backed up by strong merchandising and sponsorship deals.
Under their current model failing to reach the group stage of the Champions League would result in a loss of around £5m, in 2014 and 2015 that was more than covered by the transfers of Fraser Forster and Virgil van Dijk.
Speaking to Gary Ralston of the Daily Record King explained: “We appoint a manager who can win games, with more resources, and we take one league away from Celtic.
“We only need one league. We don’t need two or three. We need one. Once we take one away, it’s a pack of cards.
“Celtic’s costs structure is more like we were 10 years ago. We needed Champions League football and if we went into the Europa League we were in trouble because the cost structure was so high.
“Take that away for one season and it will change the numbers in the Celtic side very, very quickly.
“They have the comfort levels we once had of knowing we were going to get Champions League money. We have to take that away from them and hopefully we have started that process on Friday.
“The question is, that with Celtic’s resources, does it put you beyond them forever? The answer is clearly no.
“We have seen the cycle. I was with Rangers when we thought Celtic would never catch up – never in a hundred years. Dick Advocaat said they would never, ever catch up. I think it lasted 17 minutes of the next game we played against them (Celtic’s 6-2 win in August 2000.)
“They caught up with us 17 minutes into the next game and then went past us because Martin O’Neill came in and figured out a different way to do it.
“You need the right management structure to do it. We have now gone very, very strong in the management squad.”
The SPFL and SFA have rules about directors running down rival clubs through comments but it is unlikely that a glib and shameless liar who was granted fit and proper status will be charged.
By reaching the group phase of the Champions League in each of the last two seasons Celtic have contributed around £650,000 into Sevco Metro Bank account.
